People & Culture2H Hands-on Lab120min
Charmer les dragons : pitcher son produit comme un héros
Atelier pratique pour apprendre à pitcher efficacement dans divers contextes — produit, technique ou stratégique. Les participants découvriront les archétypes de pitch, les erreurs à éviter et des méthodes concrètes pour convaincre, défendre une idée ou rallier des alliés, tout en restant fidèles à leur vision.
rachel duboisbttrways
Montaine MarteauBttrways
Dans les grandes légendes, les héros ne gagnent jamais seuls. Il faut convaincre un roi, rallier des alliés, obtenir la clé qui débloquera l'étape suivante.
C'est pareil pour nous toustes : avoir une idée ne suffit pas. Il faut savoir l'incarner, la transmettre, la défendre. Que vous soyez PM, dev, tech lead, vous devez pitcher pour débloquer une situation, valider une refonte, obtenir du budget, ou embarquer l'équipe sur une mission critique.
Dans cet atelier, vous explorerez les grands archétypes du pitch : du pitch flash pour le comité produit, à la défense d'une dette technique devant les stakeholders, jusqu'au deck investisseur. Vous découvrirez des formats adaptés à chaque situation, des erreurs classiques à éviter, et des techniques pour captiver sans trahir votre vision. Vous vous entraînerez sur des cas concrets (lancement produit, migration technique, arbitrage d'architecture) avec des retours directs et des outils pour affûter vos armes.
Objectif : repartir avec l'art de défendre vos idées sans vous trahir.
Car pitcher, ce n'est pas conter pour plaire, c'est raconter pour faire avancer la quête ;-)
C'est pareil pour nous toustes : avoir une idée ne suffit pas. Il faut savoir l'incarner, la transmettre, la défendre. Que vous soyez PM, dev, tech lead, vous devez pitcher pour débloquer une situation, valider une refonte, obtenir du budget, ou embarquer l'équipe sur une mission critique.
Dans cet atelier, vous explorerez les grands archétypes du pitch : du pitch flash pour le comité produit, à la défense d'une dette technique devant les stakeholders, jusqu'au deck investisseur. Vous découvrirez des formats adaptés à chaque situation, des erreurs classiques à éviter, et des techniques pour captiver sans trahir votre vision. Vous vous entraînerez sur des cas concrets (lancement produit, migration technique, arbitrage d'architecture) avec des retours directs et des outils pour affûter vos armes.
Objectif : repartir avec l'art de défendre vos idées sans vous trahir.
Car pitcher, ce n'est pas conter pour plaire, c'est raconter pour faire avancer la quête ;-)
rachel dubois
I work with leaders and product and tech organizations, helping them to go beyond agile.
I have spent over 25 years in the Tech, moving through hands-on and leadership roles, starting as webdeveloper, then Product Manager, Head of Product, and company director, before focusing on senior coaching and strategic advisory. Been blessed along the way to work with super cool companies : Spotify, Airbus, and Vinted, and I now support startups, scale-ups, and large enterprises navigating growth, complexity, and increasingly difficult decisions.
I am the founder of bttrways, a consulting firm focused on Product Operating Models, leadership, and value-driven organizational design. My work often centers on questions that are uncomfortable but necessary: how decisions are actually made, how priorities are set, how responsibilities are clarified, how discovery and delivery interact, how performance is measured, and how organizational debt emerges over time.
I do not offer off-the-shelf frameworks or one-size-fits-all methodologies. My approach is rooted in lived experience inside real product organizations and in a pragmatic understanding of the constraints leaders face : regulatory, human, political, and economic. I work through audits, executive advisory, leadership coaching (C-level, VPs, Heads), tailored training programs, and, when relevant, fractional leadership roles.
Since 2008, I regularly speak at conferences, with talks grounded and accessible, openly questioning common assumptions around agility, innovation, and product management, and helping teams make clearer connections between their decisions and the real impact on customers and the business.
I have spent over 25 years in the Tech, moving through hands-on and leadership roles, starting as webdeveloper, then Product Manager, Head of Product, and company director, before focusing on senior coaching and strategic advisory. Been blessed along the way to work with super cool companies : Spotify, Airbus, and Vinted, and I now support startups, scale-ups, and large enterprises navigating growth, complexity, and increasingly difficult decisions.
I am the founder of bttrways, a consulting firm focused on Product Operating Models, leadership, and value-driven organizational design. My work often centers on questions that are uncomfortable but necessary: how decisions are actually made, how priorities are set, how responsibilities are clarified, how discovery and delivery interact, how performance is measured, and how organizational debt emerges over time.
I do not offer off-the-shelf frameworks or one-size-fits-all methodologies. My approach is rooted in lived experience inside real product organizations and in a pragmatic understanding of the constraints leaders face : regulatory, human, political, and economic. I work through audits, executive advisory, leadership coaching (C-level, VPs, Heads), tailored training programs, and, when relevant, fractional leadership roles.
Since 2008, I regularly speak at conferences, with talks grounded and accessible, openly questioning common assumptions around agility, innovation, and product management, and helping teams make clearer connections between their decisions and the real impact on customers and the business.
Montaine Marteau
Montaine Marteau is a Product & Tech leader with 20+ years of experience in building and scaling digital products, especially in healthcare, data and AI. She has held leadership roles such as CPTO and VP Product in startups and scale-ups, and brings a cross-functional view combining engineering, product strategy and team organisation.
She teaches Product Management at university and speaks at conferences about health data, product discovery, team collaboration, and bridging the gap between technical and non-technical stakeholders.
She enjoys sharing practical insights from the field, where product, data and delivery truly meet.
She teaches Product Management at university and speaks at conferences about health data, product discovery, team collaboration, and bridging the gap between technical and non-technical stakeholders.
She enjoys sharing practical insights from the field, where product, data and delivery truly meet.
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