People & Culture#NoFrameworks: Build Your Own Agile, Burn the Playbook
Agile frameworks like Scrum, SAFe, LeSS, Nexus, etc. promise packaged, structured solutions, but they are often criticized for their rigidity, cost, and limitations in complex environments. This session explores the #NoFrameworks approach, a philosophy that puts specific needs, local strengths, and co-creation at the heart of organizational transformations.
Through case studies and real-world examples, you’ll discover:
- Why going by the book often fails.
- How to diagnose your organization’s true needs and design bespoke solutions.
- Tools and practices that allow you to create custom agile practices at scale, while maintaining alignment and impact.
This radically different approach invites you to rethink your strategic choices regarding agility to move forward with more relevance and achieve more sustainable results.
Through case studies and real-world examples, you’ll discover:
- Why going by the book often fails.
- How to diagnose your organization’s true needs and design bespoke solutions.
- Tools and practices that allow you to create custom agile practices at scale, while maintaining alignment and impact.
This radically different approach invites you to rethink your strategic choices regarding agility to move forward with more relevance and achieve more sustainable results.
rachel dubois
I have spent over 25 years in the Tech, moving through hands-on and leadership roles, starting as webdeveloper, then Product Manager, Head of Product, and company director, before focusing on senior coaching and strategic advisory. Been blessed along the way to work with super cool companies : Spotify, Airbus, and Vinted, and I now support startups, scale-ups, and large enterprises navigating growth, complexity, and increasingly difficult decisions.
I am the founder of bttrways, a consulting firm focused on Product Operating Models, leadership, and value-driven organizational design. My work often centers on questions that are uncomfortable but necessary: how decisions are actually made, how priorities are set, how responsibilities are clarified, how discovery and delivery interact, how performance is measured, and how organizational debt emerges over time.
I do not offer off-the-shelf frameworks or one-size-fits-all methodologies. My approach is rooted in lived experience inside real product organizations and in a pragmatic understanding of the constraints leaders face : regulatory, human, political, and economic. I work through audits, executive advisory, leadership coaching (C-level, VPs, Heads), tailored training programs, and, when relevant, fractional leadership roles.
Since 2008, I regularly speak at conferences, with talks grounded and accessible, openly questioning common assumptions around agility, innovation, and product management, and helping teams make clearer connections between their decisions and the real impact on customers and the business.
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