People & CultureKeynote50min
Disney Driven Development
This talk explores how Disney’s principles of design, storytelling, and creating inspiring environments can be applied to tech teams. Attendees will learn how to build strong developer cultures, memorable events, and engaged communities—infusing their work with connection, motivation, and a sense of wonder.
Melinda SeckingtonLearn Build Share
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Saturday, November 8, 10:40-11:30
Room 1 - Thessaloniki
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What can tech teams learn from a theme park? More than you might think. Disney is known for crafting magical experiences: not just in its parks but also in its approach to design, storytelling, and creating spaces where people feel valued and inspired.
In this talk, I’ll share lessons from Disney that we can apply to our work in tech. Whether building a great internal developer culture, designing memorable events, or fostering engaged and supportive communities, the principles Disney uses to create unforgettable experiences can help us craft a culture where people feel connected, motivated, and excited to contribute.
Drawing on my experiences working in tech and being a Disney fan, I’ll share how to create a sense of wonder and purpose in everything you do. Let’s help you bring a little Disney magic into your work!
In this talk, I’ll share lessons from Disney that we can apply to our work in tech. Whether building a great internal developer culture, designing memorable events, or fostering engaged and supportive communities, the principles Disney uses to create unforgettable experiences can help us craft a culture where people feel connected, motivated, and excited to contribute.
Drawing on my experiences working in tech and being a Disney fan, I’ll share how to create a sense of wonder and purpose in everything you do. Let’s help you bring a little Disney magic into your work!
Melinda Seckington
Melinda Seckington is a consultant, trainer and coach, working with engineering teams and leaders to improve their communication, management and collaboration skills. She previously was an engineering manager at companies such as the Wikimedia Foundation and FutureLearn, where she focused on creating great internal engineering cultures. She’s an international conference speaker and has spoken at over 50 conferences, covering topics from good management practices to becoming a better speaker.
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